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The Rise and Fall of the Starchitect Olympics Stadium (and What Paris Is Doing Right)

The jury and the public have had their say — feast your eyes on the winners of Architizer's 12th Annual A+Awards. Subscribe to our Awards Newsletter to receive future program updates.

With the Paris 2024 Olympics just around the corner, excitement is building up. This time, however, it’s not for the usual reasons (well, at least not for the architecture community). Traditionally, the Olympics have been synonymous with grand, jaw-dropping structures designed to leave a lasting impression on the world stage. After all, with more than 200 nations competing, this is the largest sporting event in the world and hosting it can be both an honor and a challenge for a city.

For the past couple of Olympics, iconic stadiums and ambitious venues have pushed the limits of design and engineering, creating lasting legacies for host cities (a trend that reached its peak during the prime era of “starchitecture” in the 2010s.) Unfortunately, they’ve also pushed the limits of sustainability — or rather, the lack thereof. Many of these structures ended up being “white elephants,” underused and costly to maintain, with significant environmental impacts.

This year, the event is taking a different approach. While there has been a noticeable shift towards more sustainable practices so far, Paris 2024 is pushing these efforts further than ever before, aiming to align with the UN’s Sustainable Development Goals. To do so, the 2024 Olympics focuses on using existing venues, reducing environmental impact and creating long-term benefits for the local community. But how did we (finally) get here?


The Evolution of Olympic Architecture

Before starchitecture made its mark, Olympic venues in the 20th century were more functional than spectacular. These structures were built primarily to accommodate the events and athletes, with little thought given to their post-games use or iconic status. The focus was on practicality and utility rather than making an architectural statement.

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Messapi, cropped by Blackcat, Stadio Olimpico 2024, CC BY-SA 4.0

For example, the 1960 Rome Olympics featured venues like the Stadio Olimpico, which was originally built for football and expanded for the Olympics, ensuring it had a continued purpose after The Games. Similarly, the 1972 Munich Olympics left a significant legacy with its Olympic Park, which has continued to be used for various sports and public events.


The Olympic Games in the Era of Starchitecture

With the advent of postmodernism in the late 20th century, the architecture industry began to embrace bold, eclectic designs that often prioritized form over function. This shift was marked by the rise of “starchitecture”— a trend where high-profile architects designed iconic, statement-making buildings. Naturally, this movement found a perfect stage in the Olympic Games, where host cities aimed to showcase their cultural and economic ambitions.

Think of the 2008 Beijing Olympics with the iconic Bird’s Nest stadium designed by Herzog & de Meuron. This stadium, with its intricate steel lattice structure, symbolized China’s growing economic and architectural ambition. While initially celebrated, the Bird’s Nest has since struggled with post-Olympic usage, often criticized for its high maintenance costs and underutilization.

The aftermath wasn’t much different for the 2012 Games in London, particularly for some of the new venues. While Populous designed the main stadium with sustainability and future use in mind, it still faced challenges in finding consistent use and financial stability. The stadium had a hard time justifying its costs despite being built with a legacy plan.

On the other hand, the Aquatics Centre, designed by Zaha Hadid, stands out as a success story. Unlike many other Olympic structures, the Aquatics Centre was a much-needed facility that has continued to thrive post-Games.

This unfortunate trend continued into the 2016 Rio Olympics, where numerous venues faced severe maintenance issues and underutilization. The infrastructure left behind became a burden rather than a benefit, leading to criticism of the sustainability and planning of these grand projects.

Moreover, these issues aren’t exclusive to the Summer Olympics. Winter Games venues have also faced similar problems. Sochi 2014, for example, saw its sprawling Olympic Park and facilities underused post-games.

So, by the time the 2020 Tokyo Olympics were being planned, public sentiment had shifted significantly against extravagant Olympic architecture. Zaha Hadid’s initial design for the Tokyo 2020 stadium faced public outcry due to its enormous cost and scale, leading to its replacement by Kengo Kuma’s more modest and environmentally conscious design. Kuma’s stadium emphasized natural materials and integration with the surrounding environment, reflecting a broader shift towards sustainable architecture.


Paris 2024: A New Paradigm

This stroll down Olympics memory lane makes it clear that the days of sensational architecture and impractical grandiosity should no longer be the norm.

Cue to today. The 2024 Olympics were promised to be the most sustainable ones yet. So what exactly is making the Paris Olympics different?

1. Reusing Iconic Venues

Paris 2024 is setting a new standard by extensively using existing venues, minimizing construction costs and, as a result, reducing environmental impact. This approach not only saves resources but also prevents the creation of underutilized structures after the event, which was clearly a common issue in past Olympics.

One prime example is the Stade de France, built for the 1998 FIFA World Cup. This stadium will host the athletics events and ceremonies, showcasing how repurposing existing infrastructure can be both efficient and environmentally friendly. Another notable venue is the Roland-Garros Stadium, famous for hosting the French Open, which will be used for tennis and boxing events. By leveraging these iconic sites, Paris ensures that these structures remain integral parts of the city’s sporting landscape long after the Games conclude.

The use of existing venues extends beyond Paris itself. For events taking place outside the city, venues like Bordeaux Stadium (designed by Herzog & de Meuron) and Vélodrome Stadium (by SCAU architecture) will be utilized.

2. Utilizing Cultural and Historic Sites

Beyond sports venues, Paris 2024 is utilizing several cultural and historic sites, incorporating the city’s rich heritage with the grandeur of the Olympics. The temporary Champ de Mars Arena, located in the park between the Eiffel Tower and the École Militaire, will host judo, wrestling and beach volleyball competitions, providing a stunning backdrop for both competitors and spectators. (After all, are you even competing in Paris if the Eiffel Tower isn’t in the background to witness it?)

Other iconic sites include the Grand Palais (set to host fencing and taekwondo) and the Château de Versailles (where equestrian and modern pentathlon events will take place). These choices reflect Paris’s commitment to integrating the Olympics into the city’s existing urban and cultural fabric, rather than building new, potentially (or, more often than not, completely) redundant structures.

3. New Future-Ready Projects

Aquatics Center Paris 2024 by VenhoevenCS and Ateliers 2/3/4, Saint-Denis, France

Aquatics Center Paris 2024 by VenhoevenCS and Ateliers 2/3/4, Saint-Denis, France

Only one new sports venue is being built for Paris 2024 — the Aquatics Center designed by VenhoevenCS and Ateliers 2/3/4/. This building will host water polo, diving and synchronized swimming events during the Olympics. After the Games, it will serve as a community sports center.

Utilizing 90% renewable or recovered energy, the center’s solar roof is one of the largest solar farms in France, covering 25% of its electricity needs. An efficient water system reduces the need for freshwater, reusing 50% of the remaining water while guaranteeing clean water for all purposes. Emphasizing upcycling, the design includes furniture made from wood waste and tribune chairs crafted from 100% recycled plastic collected from local schools.

The building will be surrounded by abundant vegetation, creating a livable and healthy district for the people of Saint-Denis. Over one hundred trees will be planted to improve air quality, stimulate biodiversity and create new ecological connections.

MIXED BUILDING ATHLETES VILLAGE by DREAM, Saint-Ouen-sur-Seine, France

MIXED BUILDING ATHLETES VILLAGE by DREAM, Saint-Ouen-sur-Seine, France

Another standout development is the Olympic and Paralympic Village, designed to transform into a vibrant, fully-fledged city district by 2025. Unlike previous Olympic villages that often became underutilized post-Games, this village will feature more than 2,500 new homes, a student residence, a hotel and extensive office spaces, emphasizing sustainability with its high carbon storage performance and renewable energy sources.

The design also aims to engage the local community with a rooftop gymnasium, extensive green space and a Food Court that extends the public space and encourages social interactions among residents. A pedestrian bridge will connect the public spaces around Stade de France with the Aquatic Center and the new heart of the future eco-neighborhood of La Plaine Saulnier, ensuring connectivity and accessibility.

4. City-Wide Sustainability Initiatives

Paris 2024’s commitment to sustainability extends beyond the venues. The city has undertaken several initiatives to ensure the greenest Olympics yet. These include creating 250 miles of new bike lanes, extending the Métro network and, perhaps most famously, cleaning up the Seine River. Moreover, 300,000 new trees have been planted to strengthen the urban biodiversity.


A Blueprint for the Future

Paris 2024 is not just setting a new standard for the Olympics, but rather offering a blueprint for future global events. By prioritizing sustainability, reusing existing structures and integrating the Games into the existing urban fabric of the city, Paris is showing the world how to host a major event responsibly.

As we look forward to the start of the Olympics, there’s hope these strategies will not only ensure a successful event but also leave a lasting positive impact on the city and its residents. Paris is proving that it is possible to honor the grandeur of the event while embracing sustainability and community-focused planning.

The jury and the public have had their say — feast your eyes on the winners of Architizer's 12th Annual A+Awards. Subscribe to our Awards Newsletter to receive future program updates.

The post The Rise and Fall of the Starchitect Olympics Stadium (and What Paris Is Doing Right) appeared first on Journal.

Ode to Joy: 3 Steps Architects Can Take To Make Buildings Less Boring

The latest edition of “Architizer: The World’s Best Architecture” — a stunning, hardbound book celebrating the most inspiring contemporary architecture from around the globe — is now available. Order your copy today.  

The word “boring” is powerful and often viewed as negative, especially within any creative field, including architecture. No architect would ever want to hear, ‘Well done, you made a very boring building.’ Yet, Thomas Heatherwick critiques the architectural profession as having entered a ‘pandemic of boringness.’ The British designer has been associated with this particular word since he gave a TED talk in 2022 titled “The rise of boring architecture — and the case for radically human buildings.”

In 2023, he launched his campaign “Humanise,” delving into why architects make boring buildings (and have for the past 100 years).  He talks about the consequences and the impact of modernism; he calls Le Corbusier the “king of boring” and argues that to re-humanize our buildings, we must focus on emotion. Additionally, one key observation is that Heatherwick rarely deploys popular catchphrases like “environmental sustainability” or “social housing,” which are often used to initiate discussions about the current state of our built environment. Instead, he highlights a broader issue that goes beyond function, operation and construction, advocating for a change in design philosophy.

He suggests three shifts in thinking:

  1. Emotion as a function. Accepting how people feel about a building is critical to its function.
  2. 1000 year thinking. Design buildings with the hope and expectation that they will last 1,000 years.
  3. Prioritize door distance. Concentrate on a building’s interesting qualities at the 6-5-foot (2-metre) door distance.

Little Island by Heatherwick Studio, New York City, New York | Jury Winner, 11th Annual A+Awards, Public Parks & Green Spaces

Through the “Humanise” campaign, Heatherwick is also developing a master’s degree at Loughborough University, set to start in autumn 2025. The course will allegedly challenge traditional architectural education and the over-specialization practices currently fostered by universities.

Still, Heatherwick’s approach and argumentation is — apart from refreshing — quite provocative. It opens up questions such as how can one make architecture less boring? Is it purely a matter of form and texture? How is “boring” even measured? And finally, is emotion the key to battle this endless array of glass façades and monolithic volumes?

The rest of the article sets up a series of speculative scenarios that have nothing to do with architectural form. In contrast, they are “joyful” suggestion that could perhaps, in a different universe, motivate not only architects but also non-architects, developers and even educational institutions to find their own interpretation of what a non-boring spatial environment is.


Introducing “Emocurrency”

Lantern House by Heatherwick Studio, New York City, New York

As Pat Fin’s article “Humanize”: Thomas Heatherwick’s Crusade Against Boring Architecture outlines, Heatherwick identifies money, education and the lack of community involvement as the three pillars of boringness. Developers hide behind the modernist movement’s philosophy ‘form follows function’ to defend their decisions for budget cuts that lead to repetitive, dull structures. However, what would happen if a space’s emotional impact could become quantifiable and better yet, profitable?

In truth, to inhabit or experience restaurants, cultural buildings, residences, hotels, offices etc. people have to pay; and usually, the price of a ticket or a restaurant bill and even rent is determined by the quality of function experienced by the user. How many bedrooms is the flat? How spacious and luxurious was the museum lobby? How comfortable were the restaurant seats? Still, what if instead of seeing value only in function, developers were making profit through the strategy of emocurrency (i.e. emotional currency) by investing on emo-tokens generated by all these feedback smiley buttons pressed daily in millions of spaces around the world?


Introducing “The RIBA Plan of Joy”

Maggie’s Leeds by Heatherwick Studio, Leeds, United Kingdom Photo by Hufton+Crow Photography Jury and Popular Choice Winner, 9th Annual A+Awards, Hospitals + Healthcare Centers 

Most architects are familiar with the RIBA Plan of Works, a document that describes in detail the process of briefing, designing, constructing and operating building projects, outlining the tasks and information that needs to be delivered for a successful outcome. In other words, it is a very difficult document to digest for creative architects.

However, instead of instructions, The RIBA Plan of Joy will include a series of text prompts designed to encourage architects to think beyond the conventional constraints. Questions and scenarios will challenge them to explore new ideas and reimagine the possibilities of their projects instead of providing dry, operational guidelines. Furthermore, the document will also include a dictionary, outlining common terms used in architectural discourse, offering multiple interpretations and definitions. Finally, the RIBA Plan of Works will be written in two formats: the classic “architectural jargon” as Heatherwick calls it, as well as in simpler non-architecture words, making it accessible to the wider population.


Introducing the “Do not Touch” Initiative

1000 Trees Phase 1 by Heatherwick Studio, Shanghai, China Jury and Popular Choice Winner, 11th Annual A+Awards, Shopping Center

In the past decades, mass production has eliminated architectural detailing to such an extent that architects no longer have the time to design joints or handrails, but rather produce countless window schedules and lists of prefabricated assembly parts. Inspired by Heatherwick’s “Prioritise door distance” design direction, the “Do not Touch” initiative encourages pedestrians to touch, hold and experience the texture of buildings. Smudges on glass are welcome (even encouraged), while the turning of a doorknob becomes one of the most experiential moments upon entering a building. This initiative aims to reintroduce craft into construction, remodel architects into makers and add touch to people’s spatial senses.

Featured Image: Zeitz MOCAA by Heatherwick Studio

The latest edition of “Architizer: The World’s Best Architecture” — a stunning, hardbound book celebrating the most inspiring contemporary architecture from around the globe — is now available. Order your copy today.  

The post Ode to Joy: 3 Steps Architects Can Take To Make Buildings Less Boring appeared first on Journal.

Building Bridges With BIM: How Collaborative Design is Revolutionizing 21st Century Architecture

The jury and the public have had their say — feast your eyes on the winners of Architizer's 12th Annual A+Awards. Subscribe to our Awards Newsletter to receive future program updates.

In the ever-evolving landscape of modern architecture and construction, the complexity of building projects is escalating, with each decision intricately linked to factors like structural integrity, sustainability, cost efficiency and aesthetic value. This interconnectedness requires strong communication, where choices in materials, design and technology influence the building’s performance, environmental impact and user experience. Interdisciplinary collaboration is essential to ensure that the built environment meets the diverse needs of contemporary society from an aesthetic, functional and regulatory perspective while anticipating future challenges.

The intricate nature of contemporary building projects is driven by several key factors: the growing emphasis on sustainability necessitates careful material selection and building methods to minimize environmental impact; stricter regulatory requirements demand meticulous compliance, ensuring that projects meet all legal and safety standards; additionally, innovative designs must skillfully balance aesthetics with functionality, creating spaces that are not only visually appealing but also highly practical and efficient.

Place des Arts by Moriyama Teshima Architects and Bélanger Salach Architecture, Sudbury, Canada | Jury Winner, 12th Annual A+Awards, Architecture +Teamwork | This joint venture project between two lead design architects required further collaboration with seven contributing organizations of ROCS (Regroupement des organismes culturels de Sudbury), which needs were merged in the final design and coordinated with Greater Sudbury Downtown Revitalization Masterplan.

Building projects are highly interdependent, prompting decisions made by one stakeholder or discipline to potentially influence the work of others. A collaborative approach ensures that the outcome reflects a harmonious synthesis of diverse expertise and perspectives, ultimately contributing to the project’s success in meeting functional, aesthetic, regulatory and sustainability objectives. For instance, choices made by architects regarding design aesthetics and spatial planning can affect structural engineering considerations, construction methods and regulatory compliance requirements; sustainability consultants’ decisions on green building certifications and energy-efficient strategies can influence design elements, construction materials and operational practices throughout the building’s lifecycle; and engineering decisions on structural integrity and sustainability can impact architectural design possibilities and material selections.

This interplay, which spans many disciplines at many levels, highlights the importance of early and continuous collaboration among stakeholders, including architects, designers, engineers, contractors, clients and regulatory bodies. By involving these parties from the project’s inception, there is a shared understanding and alignment of goals, ensuring that decisions are informed by a comprehensive view of all project requirements and constraints. Not only does this interdisciplinary collaboration enhance decision-making efficiency, but it also allows for the integration of diverse perspectives into a cohesive project conception that optimizes functionality and aesthetic appeal while meeting regulatory standards and sustainability goals.


Elevating Design: The Role of BIM in Interdisciplinary Collaboration

6D Dimensions in BIM

6D BIM. | Chart by Fernando.morales.tosar via Wikimedia Commons.

The key is to create an environment where different team members can interact, challenge and inspire each other, leading to innovative and practical solutions. The diverse expertise and perspectives from interdisciplinary collaboration ensure all angles are considered, creating thorough solutions. The success of such collaboration relies on clear communication to achieve shared goals. While this communication is essential, advanced technologies like Building Information Modeling (BIM) enhance it further, improving project design and construction processes.

BIM revolutionizes the design and construction processes in AEC (Architecture, Engineering and Construction) projects by enhancing collaboration and efficiency. BIM allows stakeholders to work from a unified digital model containing comprehensive project information. This digital representation facilitates real-time updates and seamless interdisciplinary communication.

BIM incorporates multiple dimensions, such as 3D for spatial design, 4D for scheduling, 5D for cost management and 6D for sustainability. These dimensions enable stakeholders to visualize complex designs, detect clashes early, simulate construction sequences, and analyze energy performance. By improving accuracy and optimizing decision-making, BIM ultimately leads to cost savings, faster project delivery and enhanced overall quality in construction projects, making it an indispensable tool in the AEC industry.


Green Module: Lakeside Headquarters

Green Module: Lakeside Headquarters

Green Module: Lakeside Headquarters

Green Module: Lakeside Headquarters by CSWADI, Chengdu, China. | Photo by Arch-Exist (top); site plan and massing diagrams (below).

CSWADI’s Green Module: Lakeside Headquarters in Chengdu, China, showcases excellent interdisciplinary collaboration in AEC projects, boosted by technologies like BIM. This collaborative approach marks the Green Module: Lakeside Headquarters as a landmark in architectural innovation and sustainable urban development.

The Green Module: Lakeside Headquarters showcases a dynamic collaboration between the US and China, setting a new standard for Net Zero Energy Buildings (NZEB) in areas with extreme climates. As the headquarters of a leading design firm, it integrates into its surroundings, reimagining regional architecture through modular spaces. The project achieves a harmonious blend of form, space, and energy efficiency by combining passive strategies, active technologies, and renewable energy with innovative materials. Recognized with the 2022 Active House Award in China, it holds certifications for Net Zero Energy Consumption and Carbon Neutrality.

Building Information Modeling (BIM) and cross-disciplinary collaboration were vital, ensuring comprehensive design considerations and efficient execution. This synergy optimized the integration of advanced materials and systems, such as photovoltaic energy storage direct current flexibility system, natural ventilation and pre-cooling ventilation, triple silver double hollow insulated glass, vertical greening intelligent drip irrigation system, as well as temperature and humidity sub-control technology. BIM’s influence extended through the entire project lifecycle, enhancing project management, elevating design quality, and boosting the efficiency of construction and operations.


From Design to Construction: Harnessing BIM for Smarter Building Projects

Building Information Modeling (BIM) plays a crucial role in modern building projects by promoting teamwork across different disciplines and improving efficiency in the AEC industry. BIM integrates various aspects of project management — from design and scheduling to cost control and sustainability — allowing teams to handle complex building challenges with accuracy and foresight. This technology enhances communication and collaboration, enabling teams to innovate and create smarter, more sustainable buildings that meet strict regulations and societal demands. As the industry advances, BIM continues to drive improvements that enhance project outcomes and contribute to a more resilient built environment.

The jury and the public have had their say — feast your eyes on the winners of Architizer's 12th Annual A+Awards. Subscribe to our Awards Newsletter to receive future program updates.

The post Building Bridges With BIM: How Collaborative Design is Revolutionizing 21st Century Architecture appeared first on Journal.

Iterating for Iteration’s Sake: Rethinking the Purpose and Process in Architecture and Design

Ema is a trained architect, writer and photographer who works as a Junior Architect at REX in NYC. Inspired by her global experiences, she shares captivating insights into the world’s most extraordinary cities and buildings and provides travel tips on her blog, The Travel Album.

In the world of architecture, the iterative process is often hailed as a crucial phase of design development. This method, characterized by repeated cycles of trial and error, is intended to refine and perfect architectural concepts. However, there is a growing concern within the industry that iteration can sometimes become an end in itself rather than a means to an end. Architects might find themselves exhausting every possible option before choosing the final design, a practice that can have significant implications for employees and the overall culture of an office.

Is it truly necessary to exhaust every possible person, shape, angle, direction, size and color just to demonstrate that adequate effort has been put into a project?


The Iterative Process: A Double-Edged Sword?

Iteration is undeniably a valuable tool in the architect’s toolkit. By exploring multiple design options, architects can uncover innovative solutions and push the boundaries of conventional design. This process allows for the refinement of ideas, leading to more robust and thoughtful outcomes. However, when the focus shifts to iterating for the sake of iteration, it can lead to a cycle of endless revisions that may not necessarily contribute to the overall quality or integrity of the final design.

In many architectural firms, the pressure to explore every conceivable option before settling on a design can create a taxing work environment. Employees may feel overwhelmed by the relentless demand for new iterations, especially when many ideas are overlooked and not thoroughly discussed. This constant cycle can lead to frustration and a sense of futility in the creative process. The iterative process, when not managed effectively, can create a culture of overwork and stress, where the quantity of designs takes precedence over the quality.


The Culture of Iteration

The culture of iteration in an architectural office can significantly influence the work atmosphere and the morale of the team. While a rigorous iterative process can foster creativity and innovation, it can also create a sense of endless pursuit without clear direction. Employees might find themselves questioning the purpose of their efforts, particularly if they feel that their iterations are being produced merely to satisfy the demands of the process rather than to achieve a meaningful design goal.

To foster a healthy and productive work culture, I believe that it is essential for firms to strike a balance between iteration and intentionality. Architects must be encouraged to iterate with purpose, ensuring that each version of a design brings them closer to a coherent and well-thought-out final product. This approach not only enhances the quality of the design but also instills a sense of purpose and direction among employees, contributing to a more positive and motivating work environment.


Intentional Design: The Power of Purpose

Greenpoint Landing by OMA, New York City, New York

Intentional design is the antidote to the pitfalls of excessive iteration. At its core, intentional design is about making deliberate choices that are grounded in a clear understanding of the project’s goals, context, and narrative. It involves creating buildings that are not just visually appealing but also meaningful and functional. Each design decision is informed by a story, a concept, or a purpose, ensuring that the final product is more than just an arbitrary collection of shapes and forms.

I’ve often found myself in a predicament where I’m instructed to design a form for a program, client, or purpose that remains largely undefined. Once I craft a shape, based on what seems most suitable for the site conditions, I must then force the program into this form – and that’s where the issues start. We become obsessed with the form itself, rather than considering if it truly serves the project’s best interests.

Architects who embrace intentional design are more likely to produce buildings that resonate with their users and the broader community. From my experience, I have found that most architects claim their designs have meaning and purpose, but is that really always the case? Buildings should tell a story and offer a unique experience, making them stand out in a crowded architectural landscape. By focusing on the purpose and meaning behind each design element, architects can create spaces that are not only beautiful but also deeply connected to their context and function. Many designers claim to prioritize both form and function, but in my experience, form has often taken precedence over functionality, which is not a perspective I fundamentally agree with.


The Role of Storytelling in Design

A key component of intentional design is storytelling. The most compelling architectural designs often evolve from a narrative that guides the development of the project. This narrative can be rooted in the history of the site, the cultural context, or the needs and aspirations of the users. By weaving a story into the design process, architects can ensure that their buildings are grounded in a meaningful context, making them more relatable and engaging.

For example, a building designed to serve as a community center might draw inspiration from the local history and culture, incorporating elements that reflect the community’s identity and heritage. This approach not only enhances the building’s aesthetic appeal but also fosters a sense of ownership and pride among the users. The design becomes a reflection of the community’s values and aspirations, creating a deeper connection between the building and its users.


Rethinking the Iterative Process

The Couch by MVRDV, IJburg, Netherlands | Beginning with a simple cuboid, the volume is manipulated to provide views for spectators across the court and the wider region while maintaining space within the structure to house changing rooms.

The iterative process is a powerful tool in architectural design, but it should be used wisely. When iteration becomes an end in itself, it can lead to a cycle of endless revisions that detract from the quality and purpose of the final design. To avoid this pitfall, architects and designers should embrace intentional design, ensuring that each iteration is guided by a clear purpose and meaning. This doesn’t mean you can’t be playful and experiment with different designs and strategies. However, when this phase extends too long and people produce dozens of designs that ultimately aren’t considered or discussed in design meetings, it can be quite disheartening.

By focusing on intentionality and storytelling, architects can create buildings that are not only visually stunning but also deeply meaningful and functional. This approach fosters a more positive and motivating work culture, where employees are inspired by the purpose behind their efforts. Ultimately, intentional design leads to better buildings that enrich the lives of their users and contribute to the vitality of their communities.

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Top image: Greenpoint Landing by OMA, New York City, New York

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